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Resume

Work
Experience

Jan 2023-Jul 2025

Market Research Analyst Asst. Manager - PT Supernova Flexible Packaging

• Actively contributed to online product pricing calculation through development of mobile app, which resulted in 80% reduction of pricing calculation time and improving sales team response time by 60%.

• Drove customer satisfaction survey analysis in providing insights about overall satisfaction, business competitiveness, and areas of improvements by combining statistical significance, ISO assessment, and score mapping. The assessment then further implemented in the strategy for the following FY.

• Led preliminary research on new machine investment, analysing market demand through historical data regression in Excel. Findings informed the board's decision-making.

• Researched cooking oil market demand amid price limit regulations, identifying 100 producers, expanding the customer base by 20%, and sustaining cooking oil packaging demand.

• Conducted market analysis during Indonesia’s election year, identifying potential growth categories through desk research. Shifted focus to staple foods, driving a 3% sales increase

Jun 2019-Dec 2022

Market Research Analyst Supervisor - PT Supernova Flexible Packaging

• Optimised data processing time by 70% for a weekly meeting by utilizing Power BI and Python as data processing tools

• Conducted regression analysis for market projection by implementing spreadsheets (data processing) and Python (data visualization). The analysis was taken into consideration for Board of Directors (BOD) discussion

• Performed competitor analyses to evaluate competition by conducting mystery shopping and data gathering through internet and web scraping. The data was then incorporated in the new pricing strategy and resulted in 10% reduction of price

• Initiated cylinder base monitoring using Excel to identify unused cylinder base, succeeded in reducing 20% unutilised cylinder.

• Conducted market analysis and led product development for newly digitally printed packaging. Initiated and led the product launch, driving a 100% sales increase from the initial release.

May 2022-Aug 2022

Data Analyst Associate (Freelance) - RevoU

  • Conducted 4 projects in a group of 5 for an e-commerce platform
    a. Provide KPI Dashboard for three different stakeholders: C-Level, Managerial, & Operational Level
    b. Provide analysis about customer segmentation for better targeting in marketing activity
    c. Evaluate an impact of a feature implemented in the platform using funnel analysis
    d. Performed an EDA to inspect a sudden drop in transactions to find the cause and propose recommendations

Education

Aug 2024-Aug 2025

Imperial College Business School
MSc in Business Analytics

  • Modules: Database Technologies, Data Wrangling & Visualisation, Machine Learning, Data Management & Ethics

  • Awardee of Indonesia Endowment Fund for Education Scholarship

Jun 2014-Jul 2018

Institut Teknologi Bandung 
Chemical Engineering - Food Technology

  • Majoring in Chemical Engineering Sub-major Food Technology. Graduated with Cum Laude predicate with GPA 3.51/4.00

  • Conducted Research: Production of Magnesium Stearate from PFAD (Palm Fatty Acid Distillate) Conducted in Semi Batch Reactor

  • Continuation of previous research

  • The research is a part of the Grand Research Sawit (GRS) by Badan Pengelola Dana Perkebunan Kelapa Sawit (BPDPKS)

Voluteering

Imperial College London (Sep 2024-Aug 2025)

• Volunteering – Imperial College Business School Programme Ambassador. Promote Business Analytics programme in UniBuddy platform and respond to prospective candidate or admitted students

 

RevoU Jakarta (Jan 2022-Jun 2023)

• Mentoring – Committed 20-25 hours per week in guiding 8 teams of data analyst associates (3-4 people per group) in bootcamp to finish 4 projects

• Tutoring – Committed 20 hours per week in providing simulations for tutorials in bootcamp and achieved to usher 5 groups of 17 students in completion of final projects

Skills
& Certifications

  • Programming language: SQL, Python (Library: Numpy, Pandas, Scikit Learn, Matplotlib, Seaborn)

  • Data Visualization: Tableau, Power BI

  • Data Analysis: Exploratory Data Analysis (EDA), Cluster Analysis, Hypothesis Testing, Statistics, Cohort Analysis, Market Basket Analysis, Market Sizing

  • Certifications: SQL HackerRank (Basic, Intermediate, Advanced), Certified DataCamp Data Analyst Associate, Full Stack Data Analytics Bootcamp RevoU  

  • Other Tools: Microsoft Excel, PowerPoint

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